Sunday, August 09, 2009

Blog log

I have been blogging since 24 July 2005. Not a long time and certainly not the longest time. Blogs, as a genre, started appearing as early as 1998/1999. At that time, I thought little about it. I thought it was nothing more than a platform for a person's personal diary. I was more interested in constructing the next big web site then.

But simple things have a way of taking on a life of its own, blogs included. By the time I started blogging in 2005, there were already millions penning their thoughts, their lives and their rants on platforms such as, Movable Type, LifeJournal and Wordpress. Today, I am still blogging, though not at the rate I used to. But I am still keenly interested in the ever changing blogging technologies out there. So when I came across the reasonably thin book (its 207 pages long), "What no one ever tells you about Blogging and Podcasting" by Ted Demopoulos, I was intrigued.

The book is organised into 101 bite-sized chapters of no more than 2 pages long. Each chapter focuses on a particular topic or tip, some of which are familiar while others are new - even to one who has blogged for that last 4 years. It is a book that you can get through very quickly. You skim those chapters which you are familiar with, and dwell on those chapters which has more to say to you. I have tried to read some books on blogging and gave up 2 chapters into these books as I found them heavy going. Those books are probably suitable for those doing research on blogging. This book, on the other hand, is for those who want to do it and get on with it. The good thing about the book is it covers podcasting and, to a lesser extent, videocasting. I am not familiar with Podcasting, so that was were I spent more time on the book. But I have found new things to learn in the chapters on blogging too.

The 101 chapters cover a wide range of topics on blogging and podcasting, from the basics to the use of blogging/podcasting in business, making money (or not), promoting your blogs and extracting statistics on how your blog is performing - quite a plateful, I must say, but easy to read and get through. My only minor complaint is that it has some typo in the texts, which lowered my perception of the quality of the book. I wouldn't go out to buy it (sorry), but if you can find it in the library, or if your friend already has it, it is probably worth a read. However, to each his own. Maybe it should sit in your library, for that instance when you want to find out what more you can do with your blog.

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